ROI Analysis Tool
ActiveGuard® Mattress Liner Savings Calculator
Quantify the true cost of bed bug incidents and discover how much you can save with proactive protection over a 2-year period.
What type of Control Strategies do you use in your facility for bed bug incidents? Canine detection? PMP visual detection? Heat? Chemical? Both?
Do you realize the costs associated with each of these steps and the overall cost impact they have on your hotel's P&L for every bed bug incident that occurs? What about all the related hidden costs?
However, all of these strategies are reactionary!!! ActiveGuard Mattress Liners are the only proven standalone control measure that can prevent infestations from occurring — saving money, increasing brand confidence and room occupancy, enhancing guest and staff confidence and reducing litigation potential.
Do you realize the costs associated with each of these steps and the overall cost impact they have on your hotel's P&L for every bed bug incident that occurs? What about all the related hidden costs?
However, all of these strategies are reactionary!!! ActiveGuard Mattress Liners are the only proven standalone control measure that can prevent infestations from occurring — saving money, increasing brand confidence and room occupancy, enhancing guest and staff confidence and reducing litigation potential.
Your Inputs
Cost per incident
Total cost of one bed bug incident: PMP inspection, room treatment, days unoccupied, follow-up, guest compensation. Use the Cost Per Incident tab to calculate this precisely.
$
min $500
How many incidents do you have per month?
How many bed bug incidents result in a PMP treating your hotel per month? (If you only know annual incidents, divide by 12.)
Incidents per year (calculated)
Your monthly incidents × 12
7.2
Incidents every two years (calculated)
Incidents over the 2-year ActiveGuard protection period
14.4
Cost of bed bug control for 2 years
This is the amount you actually pay for bed bug incidents in YOUR hotel every two years — the length of time ActiveGuard protects.
$43,200
How many beds do you have?
Total beds for full-hotel protection with ActiveGuard. For targeted protection of high-risk rooms, use the Limited Installations tab.
beds
Cost per liner ($)
Suggested cost per ActiveGuard liner. Range: $60–$85. Final pricing tailored to your individual hotel needs.
$
Cost of ActiveGuard protection for 2 years
Assumes one liner per bed, primarily Queen-sized. One liner per bed × your bed count × liner cost.
$18,000
Breakeven Point (incidents)
The number of incidents where the cost of treatment equals the cost of ActiveGuard protection. Every incident beyond this point is pure savings.
6
incidents
Savings (100% effectiveness)
Based on your hotel's bed bug incident history and the money you will pay to treat these problems — ActiveGuard savings over 2 years.
$25,200
Effectiveness percentage
While research shows zero incidents in hotels with ActiveGuard for 2 years, you can model reduced effectiveness (60–100%). Default is 80%.
%
Savings at adjusted effectiveness
Even after reducing ActiveGuard's efficiency, your savings remain enormous compared to the treatment cost of each bed bug incident.
$16,560
📊 Summary Facts
ActiveGuard pays for itself after
6
incident(s) — every one after is pure savings
2-Year Savings (100% eff.)
$25,200
vs. continued treatment spending
Treatment Cost vs. ActiveGuard Cost
Treatment (2 yrs)
$43,200
→ minus →
ActiveGuard
$18,000
=
Net Savings
$25,200
At adjusted effectiveness — your savings are still
$16,560
at 80% effectiveness
Do you know the all-in cost of a single bed bug incident at your hotel? Many never consider what it truly costs — beyond just the exterminator's bill. Fill in the details below to calculate your true cost per incident.
Detection & Treatment
Detection (Canine / PMP) cost
Inspection cost when a guest complains. Canine or visual inspection. Typical range: up to $200 per room.
$
Heat or Chemical treatment — target room
Treatment cost for the room where the incident occurred. Chemical: $300–$800/room. Heat: $750–$1,500+ per room.
$
Cost of discarding mattress(es) / box spring(s)
If your policy is to discard infested mattresses rather than treat, enter replacement cost. Enter 0 if you treat and salvage.
$
Treat surrounding rooms?
Best practices suggest treating rooms surrounding the target room (above, below, left, right, and diagonals — up to 8 rooms).
How many surrounding rooms?
Pro-active: treat above/below/left/right/diagonals = 8 rooms. Conservative approach: above/below/left/right = 4 rooms.
rooms
Treatment cost per surrounding room
How much does your PMP charge for each surrounding room treatment?
$
Total Direct Treatment Cost
This is the cost you would suspect for treatment — but there are more associated costs below.
$1,950
Lost Room Revenue
Days rooms left vacated after treatment
How many days are treated rooms unavailable for rental? Heat: possibly 1 day. Chemical: at least 7 days (for un-hatched eggs).
days
Average hotel room rate
What is the average daily rate at your hotel?
$
Cost of rooms off census (actual lost revenue)
$3,750
Guest Compensation
Nights to compensate guest
How many nights do you compensate the guest? None (0), one, two, or their entire stay?
nights
Room compensation value
Nights compensated × room rate
$150
Food compensation
Do you compensate the guest for food? Enter the average amount or leave 0.
$
Dry cleaning compensation
Do you pay the guest's dry cleaning bill for personal effects? Average amount if yes.
$
Other compensation
Any other gestures or offers to the guest? Average dollar amount.
$
Total Guest Compensation
$150
💰 Total Cost Per Incident
Direct Treatment
$1,950
Lost Revenue
$3,750
Guest Compensation
$150
TRUE COST / INCIDENT
$5,850
Use this value in the AG Savings Calculator
For Limited Installations and/or for Recurrent Bed Bug Incidents. You've decided to try ActiveGuard on your high-risk, problematic rooms and the surrounding rooms. This calculator helps you evaluate the ROI of this targeted approach.
Step 1 — Your Problem Rooms
Cost per treating one incident
Use the Cost Per Incident tab to calculate this precisely. This is the all-in cost including treatment, lost revenue, and guest compensation.
$
Number of problematic rooms
How many rooms in your hotel constantly pose a problem with bed bug incidents?
rooms
Frequency of incidents per year (per room)
On average, how often do these problem rooms have an incident? Twice a year (2), three times (3), every other month (6)?
times/year
Average incidents per month (calculated)
Rooms × frequency ÷ 12
0.50
per month
Step 2 — Preventative Strategy (Target + 8 Surrounding Rooms)
Number of beds to protect (calculated)
ActiveGuard recommendation: install in the target room and the 8 surrounding rooms (above, below, left, right, diagonals). Assumes 2 beds per room × 9 rooms per problematic room.
54
beds (2 per room × 9 rooms × problem rooms)
Cost per liner
Average cost per ActiveGuard liner ($60–$85)
$
Cost of ActiveGuard limited installation
Beds to protect × cost per liner (for 2-year protection period)
$3,240
Cost of incidents over 2 years (without AG)
What you'd pay in treatments over 2 years without ActiveGuard protection
$36,000
Step 3 — Effectiveness Adjustment
Effectiveness percentage (60–100%)
Reduce effectiveness from 100% to model a conservative scenario. Research shows near-zero incidents in fully protected hotels.
%
📊 Limited Installation Savings Summary
AG Installation Cost (2 yrs)
$3,240
Treatment Cost Without AG (2 yrs)
$36,000
Savings at 100% Effectiveness
$32,760
Savings at 80% Effectiveness
$25,560
Breakeven Point
1.08
incidents — every incident after this point is pure savings
Indirect Impact of Social Media on Hotel Revenue. One negative bed bug post on TripAdvisor, Yelp, or Bed Bug Registry can depress your hotel's occupancy for weeks or months. This calculator quantifies the true indirect revenue impact of a single negative social media post — and the ROI of preventing it with ActiveGuard.
Hotel Profile Inputs
Number of rooms
Total number of rentable rooms in your hotel.
rooms
Number of beds (for AG cost)
Used to calculate the full cost of an ActiveGuard hotel-wide installation.
beds
Average room rate per night
$
Average occupancy (census %)
What percentage of your rooms are occupied on average?
%
Revenue impact per room per night (type of traveler)
Revenue reduction per room/night based on one negative social media bed bug post. $23 for leisure travelers, $38 for business travelers.
$
ActiveGuard cost per liner
Cost per liner for hotel-wide installation ($60–$85)
$
ActiveGuard efficacy
Effectiveness percentage of ActiveGuard in preventing bed bug incidents and negative posts.
%
Calculated Outputs
Loss of hotel revenue for avg 30 days/month
Rooms × $impact × 30 days — actual loss due to negative social media post
$207,000
Actual revenue loss adjusted for census
Monthly loss × occupancy rate
$165,600
Overall hotel revenue per month (at current census)
$1,440,000
Decreased revenue due to negative post (census-adjusted)
$1,274,400
Census loss (calculated through revenue loss)
72.50%
Census gain if negative post is prevented
Increase in census assuming current census is already depressed from bed bug media posts
87.50%
Census gain adjusted for AG efficacy
86.75%
Cost of ActiveGuard hotel-wide installation
Beds × cost per liner
$24,750
📈 Reputational Impact ROI Results
Return on Investment
512%
Cost Averted (per post)
$126,765
AG Install Cost
$24,750
* Assuming census was initially negatively impacted by social media post.
Impact cost savings potential is for a two-year protection period.
Impact cost savings potential is for a two-year protection period.